Legal Marketing
by IMA
by IMA
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© 2009 IMA Website Design by
InternetMarketingAlternatives.com |
Legal Marketing Services
In order to build a profitable web presence, your law firm must have a unique and useful website. IMA legal marketing services employ website design professionals to create a site customized to your legal practice. Our designers will work closely with your marketing team to ensure your brand is accurately reflected in the website design. We utilize the latest technologies to create your law firm website and maximize the usability. Visitors of lawyer websites expect professionalism, easy navigation, and useful content. Our team of website designers will create a website for your law firm that demonstrates the professionalism of your attorneys while also providing visitors with quick and easy access to your contact information.
Content Creation
Content creation is handled by our professional writers. We offer several levels of service in this area. We can use the content written by your marketing team, work in collaboration with your marketing team to create the appropriate website content, or research and write the content for your law firm. While the amount of exposure and quality of traffic your website receives is dependant on SEO techniques, the number of visitors converted to paying clients is dependant upon the quality of your website content. The majority of law firm website visitors will spend less than 30 seconds viewing your site if they do not immediately find the information they are seeking. For this reason, it is extremely important to include the most sought after information on the first page your visitors will see. Once you have caught their attention, you can provide more detailed information. IMA's writers assist you in creating this type of website content.
Law Firm SEO
SEO or search engine optimization is the dominate factor in determining how many visitors your website receives. It is not enough to merely have a website! Instead your law firm must create a web presence. In order to reach this goal, internet users seeking attorney information must be able to locate your website. SEO ensures your are ranked high in the major search engine results, such as Google, Yahoo, and Bing. Here are a few statistics about how your potential clients utilize search engines:
- 42% of users click on the #1 result
- Only 8% of users click on the #2 result
- 1% of users click on paid listings or sponsered results
Contact us today to receive your free legal marketing services consultation and begin building your law firm web presence.