What We Do
IMA legal marketing is experienced in all aspects of internet marketing, including website design, content creation, link building, and
search engine optimization ( SEO ). Attorneys and other legal professionals require specialized internet marketing plans.
Our team focuses specifically on the legal market and creates websites dedicated to legal professionals. Branding and
reputation are both important to law firms. Here at IMA, we help you expand your law firm and reach millions of new
potential clients with a web presence. The internet is the number one source of information and this is especially
true for individuals seeking legal counsel. Merely having a website for your law firm does not ensure you will reach
the desired clientelle. We utilize SEO techniques to make your legal website the dominate source of information within
your practice area and geographic location.
Our Team
IMA legal marketing employs website design professionals with over 10 years of experience. Our designers are knowledgable in all aspects
of website design and work closely with your legal marketing team to ensure your vision is accomplished. Creating the
design and layout of your law firm website is the first step to building a web presence. Second, our team of professional
writers will assist you in the content creation for your website. Our writers also have in excess of 10 years experience
creating search engine optimized content. This is one of the key components to your website's success. The written
information on your law firm website must be interesting and informative for your site visitors but at the same time it
must also be optimized for optimal rankings in the search engine results. For this reason, our team of writers works
closely with the SEO team. IMA's SEO specialist have 5 years of experience. During this time, they have optimized
more than 100 sites to rank in the top 3 organic Google search results for multiple keywords. This is the final step
in building a legal web presence. Our team of SEO professionals will review your site, enhance the keyword density,
optimize meta tags, review the html code, and begin the link building process. Search engine optimization is an ongoing
process and must be monitored at regular intervals to ensure continued placement in the top search engine results.
Why does your law firm need a professional?
We are well aware of the multiple resources available for free websites but as we all know, nothing is truly free. Some
of the major pitfalls for free websites are:
Advertisements are typically placed on your site and you do not receive any of the ad revenue.
Most free sites are subdomains which are difficult, if not impossible, to optimize for high search engine rankings.
Your law firm is limited in the design of the website and must choose from predefined templates which means your
site will not be unique or reflect your particular vision
When you choose IMA legal marketing to create your web presence, we eliminate all of these problems. You can choose the number, if any,
and design of any advertisements placed on your site, your receive all the revenue from those ads, your law firm has its
own domain, and the website design is customized specifically for your law firm. As a professional, you need to reflect
a particular image. The design of your site along with the content and navigation, determine the success of your website.
Would you use a home video for a television commercial? Or even consider printing business cards at your office? Probably
not! You must also view your law firm website in this same way. It is a reflection of your professionalism and brand.
Therefore, it is essential that you demand the best! IMA legal marketing is the best and will strive to ensure that your ROI is
maximized through your law firm website.
Contact us today to receive your free consultation and begin building your law firm web presence.